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the pew center for arts & heritage identity by johnson banks  

2010-01-28 23:06:36|  分类: 默认分类 |  标签: |举报 |字号 订阅

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the pew center for arts  heritage identity by johnson banks - ~SlipTom~ -

the pew center for arts & heritage in philadelphia recently launched their new identity scheme

designed by johnson banks.

michael johnson explains:

'the pew center for arts & heritage approached us in 2008 to help them re-organize themselves

under a new name, whilst finding a way to recognize the various initiatives that were being

brought together.  although they wanted at one level to present themselves as a unified ‘pew center',

they still wanted to show that they worked across dance, exhibitions, arts fellowships, theater,

management, heritage and music, all within the philadelphia area. and they wanted to let their

initiatives sometimes still use their current names.'

the pew center for arts  heritage identity by johnson banks - ~SlipTom~ -

'we started thinking of the centre and its constituent parts a little like ‘cards’ that we could shuffle

and reorganize - the part you wanted to represent was the one ‘on top’. but, crucially, we allowed

glimpses of the other initiatives to peek out behind the main card. in terms of the main logo,

it has three states, as above, depending on what level of detail the organisation wants to portray.'

the pew center for arts  heritage identity by johnson banks - ~SlipTom~ -

'then there are several other ‘states’ of the logo, where the elements re-arrange themselves to

leave the initiative name on top, and a minimised pew center square.'

here's how the logo is applied to different mediums:

the pew center for arts  heritage identity by johnson banks - ~SlipTom~ -

catalog

the pew center for arts  heritage identity by johnson banks - ~SlipTom~ -

signage

the pew center for arts  heritage identity by johnson banks - ~SlipTom~ -

more images of the identity in use can be found here

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